Digital Travel Index Course – Digital Travel Coaching

Course Content

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Introduction

Digital Travel Index – Hotel Report

Direct Booking

Introduction and Overview 5 Topics

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Lesson Content

0% Complete 0/5 Steps

Distribution Channels

Activity: Your Current Status

Quick Reference – Activating Your Hotel

Distribution – Reading

Online Travel Agencies

Hotel Website 5 Topics

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Lesson Content

0% Complete 0/5 Steps

No Website? Start Here

Key Components of a Great Hotel Website

Does Your Website Need a Makeover?

Choosing a Booking Engine

Search Engine Terms and Definitions

Online Travel Agencies 5 Topics

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Lesson Content

0% Complete 0/5 Steps

Five Reasons to List your Hotel on an OTA

Five Components of a Great OTA Listing

How to be Found on the OTA’s

Improving Sort Order – Long Term

Two Way Connectivity and Why it is Important

Booking.com 7 Topics

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Lesson Content

0% Complete 0/7 Steps

Booking.com – An Overview

Booking – Initial Configuration

Dashboard and Opportunity Center

Reviews and Messages

Facilities and Services

Sort Order Improvement – Pay to Play

Visibility Booster

Meta Search

Expedia 8 Topics

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Lesson Content

0% Complete 0/8 Steps

Expedia Overview

Expedia Initial Configuration

Expedia Reviews and Messages

Expedia Sort Improvement – Pay to Play

Expedia Accelerator and TravelAds

Hotel Content on Expedia

Expedia Performance / Analytics

Expedia Revenue Management

Google 4 Topics

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Lesson Content

0% Complete 0/4 Steps

Google – Overview and Important Links

Anatomy of Search Results

Google My Business

Tripadvisor 4 Topics

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Lesson Content

0% Complete 0/4 Steps

Overview and Important Links

Management Center (Free Opportunities)

Management Center (Paid Opportunities)